Creative Video Advertising ≠ Commercials
So when we say we do creative strategy, we don’t just mean where to implement creatively produced paid ads. Yes, that’s a part of our playbook, but we’re not a one trick pony. (Mixed metaphors are the best)
While the industry evolves faster than a kid hopped up on candy, our human instincts remain intact. We're still hardwired to connect. That desire and ability to connect will always be core function of our being. What we love to do most is making those connections between buyers and brands.
Advertising doesn’t mean what it used to back in the 90’s when it was all TV Commercials, product placements, or movie trailers. Now there's basically an infinite amount of creative ways a brand can use video to advertise.
5 years ago, we went on a journey with a brilliant chef who wanted to make an impact on the Houston food scene by shining a light on the farmers that provide the products local restaurants serve. Instead of producing the standard ad, we created what would ultimately be the award winning, cheeky reality mini series called “Show Us Your Goods”. The Houston food scene was forever changed by the work he did through that show.
Here's the secret recipe – paid ads might not always be the answer. Sometimes we whip up something bigger and tastier. When people connect with a brand and forget it's an ad, it's the kind of magic like finding a unicorn in your backyard. None of that "5 more seconds before I skip this ad" eye-rolling nonsense. It's all about bringing people + brands together in harmony, like jazz and pizza Fridays.
Luckily, it’s not rocket surgery, because you’ve got the most ferocious team on your side.
We conduct creative team meetings every Monday. If you’d like your brand to be the topic of discussion and the star of our creative shenanigans at the next one, hit me up Anna@bearhandsmedia.com
In the end, remember this – advertising isn't just about pushing products; it's about connecting people to brands they will love. Now let’s get out there and make the world go, "Whoa, did you see that?!" 🚀🍕